Press release : Arrival of the New ATR 72

Madagascar Airlines has taken another significant step in its Phénix 2030 recovery plan with the welcoming of its second ATR72 in three months. The ceremony, held on Wednesday, April 2, 2025, was a highly emotional moment, marking a renaissance for Malagasy aviation.

In the presence of high-ranking government officials, private sector representatives, and partners, Madagascar Airlines celebrated this arrival, symbolizing its commitment to improving customer experience and strengthening its fleet.

Madagascar Airlines: On the Path to Renewal

After a period of turbulence, Madagascar Airlines is embarking on a profound transformation, driven by the Phénix 2030 plan. This ambitious plan aims to:

• Refocus activity on the domestic network.
• Renovate, expand, and standardize the fleet.
• Gradually open up to international markets through strategic alliances and a hub at Ivato.
• Digitize processes and the customer experience.

Fleet Strengthening and Operational Excellence

The arrival of this new ATR72 is part of a series of concrete actions:

• Refurbishment of existing aircraft.
• Acquisition of new aircraft to modernize the fleet.
• Investment in maintenance and ground equipment.
• Recruitment and training of qualified mechanics.
• Improvement of digital processes and safety.

Alliance Strategy and Ivato Hub

Madagascar Airlines is developing strategic alliances, such as the partnership with Air France, and establishing a hub at Ivato to facilitate international connections and tourism development.

Digital Transformation and Customer Experience

The company is modernizing its website, payment systems, and online services to provide an optimal customer experience.

Profitability and Performance

Madagascar Airlines is implementing new management and performance monitoring tools to ensure its profitability and development.

Madagascar Airlines is aware of the challenges ahead but remains determined to pursue its transformation with rigor and perseverance. The company thanks its partners, teams, and all those who contribute to this renaissance.

About Madagascar Airlines:

Madagascar Airlines is the national carrier of Madagascar, committed to the development of air transport and tourism in the country.

• Press contact : [email protected]